Irene is a Professor of Marketing and Service Systems and the Director of the International Institute for Product and Service Innovation at WMG, University of Warwick. She is also a Senior Member at Wolfson College, Cambridge. Irene was an entrepreneur and practitioner for 16 years before switching to an academic career. During her time in industry she occupied a number of senior positions in industry rising to become CEO of SA Tours and Travel group of companies (Singapore, Malaysia, China and UK) and founded Empress Cruise Lines, a company with an annual turnover of USD250m which she sold in 1996. An industrial economist through her doctoral training, Irene’s research lies in the trans-disciplinary understanding of value and the design of markets and economic/business models. She is the recipient of several ESRC fellowship appointments, including being one of the 6 UK Advanced Institute of Management (AIM) research Services Fellows, the ESRC/NIHR Placement Fellow and more recently, one of the five ESRC/InnovateUK Innovation Caucus Thought leaders. Both an entrepreneur and an academic, Irene is passionate about the link between practice and research. She is an advisor to startups on new financial models in digital businesses.
Read her interview here!