Day 2 – The power of individuals
People are gaining more control every day in how they relate to companies in the networked world. We see this with hundreds of millions of people blocking of ads and tracking online, and with the requirements of new privacy laws governing personal data collection and use.
Through this and related developments, individuals will not only gain the upper hand, but will have much better ways to share information, express genuine loyalty, and form enduring relationships. This will require that businesses learn new ways to dance with individuals in the marketplace—and not just try to take advantage of them.
Doc Searls has been encouraging these developments for more than a decade, and will report on progress toward a new people-led marketplace, and on how business must get ready for it.