Trendwolves is a trend, future and innovation agency with a specific focus on urban influencers and young consumers. Every year the agency brings insights in youth trends, their influence on markets and industries in their European Youth Trend Report. During one of the latest reports a privacy typologie was introduced. Maarten leads today the team that translates trends into valuable product-, service- and campaign design. In 2014 he designed the ‘phygital’ retail experience that brought Hello bank! – the digital bank of BNPPF – to market, creating a customer experience with phygital spaces, bridging between the online and offline world.